Going, going … Photo: iStock It’s like one of those dreams where your teeth start crumbling, or you’re back at school, only naked.
You’ve dropped big bucks on a great tattoo. It’s your pride and joy. It means something important to you . But you’re at the beach this summer and beneath the sun’s harsh glare, the ink starts to fade away. Before long, it’s all but gone.
When it’s fresh you think it will last forever, but body art fades and our hot Aussie sun can speed up the disappearing act.
Of course, you’ll be wearing some sunscreen, because you’re not a mug. But did you know there’s such a product as sunscreen that purports to protect your precious ink?
It’s pretty obvious as you glance around at your fellow man that the Aussie tattoo industry is booming. Everybody, it seems, has one, wants one, or wants more. A recent report from industry monitor IBISWorld found that "technological advances" (ie. quicker and less painful application) and a rise in social acceptance will see the sector grow by 4 per cent each year to 2020.
In the 18-to-25 age group, more than one in three Australians have at least one tattoo, IBISWorld found. That figure rises to about 40 per cent for the 26-to-40 age bracket. Over the past five years, the market has grown by 20 per cent. Tat for tatts
With so much interest, and money, around tattoos it was only a matter of time before the beauty industry started selling products targeting the well-inked.
First cab off the rank is the iconic underarm warrior Brut, which has come up with a range of products under the Brut Tattoo range that promise to "offer the right protection and care to Aussie men and their ink".
Brut’s Tattoo Guard is a factor 50 sunscreen with added aloe vera and Vitamin E. Brut claims it will help keep the skin hydrated to ensure "tattoos look fresh and bright" and prevent "fading […]